As 2017 comes to a close, it’s time for small business owners to reflect on the past year’s performance and set new business goals for 2018. In determining what new projects to tackle, it’s important to review past data and seek customer feedback.
As financial partners with our clients, we make a point to discuss your goals and how we can help reach them. This may include ensuring you know how to take advantage of your credit card processing equipment. For example, one of the benefits of using a Clover point-of-sale system is having access to the free Clover Insights mobile app. This allows you to track your performance and compare your data to another business in your market. This data may inform your decisions as to what demographic to target or what market to tap into.
For some small business owners, this data may lead you to expand your brand to a new community or invest in e-commerce. Beyond looking at the numbers, we suggest reaching out to some of your best customers and asking for their honest feedback. Perhaps they have some easy to implement suggestions — like more checkout options to decrease wait time or a rewards program that honors customer loyalty. Whether you’re in need of new equipment, a mobile point-of-sale system, or a virtual terminal — let’s talk through which solutions we offer that will best fit your needs.
If you’re not currently a CynergyData Texas client, perhaps your data is telling you that you’re paying too much for your merchant service provider. We often find that small business owners seek out our solutions after feeling as though they’re paying high prices with few benefits and little to no customer support. If this is the case, we’re happy to discuss how to switch merchant service providers. We have this blog post. “Making the Switch ‚ No Contracts, No Headaches” that details the simple process. Give us a call at 512-250-2380 to see how we can help you achieve your 2018 small business goals!