One of the best things you can do for your small business is to get involved and learn more about the community that you serve. Giving back to the Round Rock community has done more for our business than we ever anticipated. What goes around truly does come around!
Read on to learn more about the benefits of implementing a Corporate Social Responsibility (CSR) program.
What is a Corporate Social Responsibility (CSR) Program?
A corporate social responsibility program can “support a variety of causes ranging from education, environmental efforts, economic development, youth services, disaster relief, or arts and culture. Almost two-thirds of mid-sized companies focus their CSR programs within their home state, and most work with between one and five nonprofits to focus their local initiatives.”
At Cynergy Data Texas, we have found that serving our local non-profit organizations allows us to develop a trusted relationship with small business owners and better understand the needs of our community. We offer our services as solutions for many nonprofits and we make a point to offer both financial contributions and our time.
Here are a few nonprofits we have supported over the years:
- The Key 2 Free
- Boys to Men of God
- Special Olympics of Northern California
- Nineveh Ministries
- Agape Pregnancy Resource Center
- Round Rock Area Serving Center
Start with Why
If you’re considering implementing a CSR program in your own business — start with why. If you’re solely motivated by potential profit or financial gains; chances are that your customers will be able to tell. Choose an organization that has a mission that is close to your heart and you feel your company’s involvement will truly make an impact.
Donate your Expertise
Look for opportunities to donate your company’s services or expertise. While we provide credit card processing services, a restaurant might be able to donate meals or unused food to a local food bank or homeless shelter.
Involve your Team
It’s important to ask for your team’s input when implementing a CSR program because they are the people communicating this message to your customers or clients. The explanation of the program should be refined and understood by all. This is also an opportunity to involve your team by asking for ideas and motivate them to help grow the program.
We are long-standing supporters of several non-profit organizations, right here in the city where we live and work — because we believe that we have a responsibility as a business to invest in the community we belong to! “Your Last Credit Card Processor” is not just a slogan, it’s exactly what we want Cynergy Data Texas to be. This mission is fulfilled thanks to the support from our community!