Creating value for your consumers goes beyond the product you are trying to sell. Aside from the product, what other incentives can you provide for your potential customers? Start by identifying what your small business can offer your community. What can it contribute to help form long-lasting relationships with your customers? These 4 methods provide insight on how to reach more consumers while staying true to your company’s values!
Lead: Take the risk to be different and change the way customers experience your industry/business.
The hospitality industry has been around for several decades, servicing millions of individuals who want to feel at home in a different location. For example, Airbnb has revolutionized the way people experience their time away from home. Without the costly investment in constructing tangible buildings or hiring employees, they have used the public to resource their business! With a value of over $30 billion, Airbnb is a prime example of how to disrupt a market by thinking outside of the box.
Now, not everyone has the resources to compete at the scale of Airbnb. However, your small business can change the way local consumers experience your product or service! For example, simplifying the checkout process is something both parties can benefit from. Leading doesn’t have to mean changing your service entirely — start with making processes you already have more efficient!
Integrity: Do business in a way that aligns with your company’s values.
Many credit card processing companies don’t take time to explain the intricacies of the service we provide. At CynergyData Texas, we make sure to exceed our clients’ needs, while building valuable, long-lasting relationships. After all, we believe that remaining true to your company’s mission demonstrates honest and integral work! Without that accountability, your business may lose loyal customers and be considered untrustworthy within the community.
Thoughtful: Show that your small business is invested in the betterment of the community.
CynergyData Texas is a prime example of consistent community involvement. Letting the local community know the seriousness of our commitment has been key to gaining the respect and admiration of consumers within the Round Rock area. We are here to give back, not just take and donating to various charities such as The Key 2 Free, Boys to Men of God, and the Round Rock Area Serving Center fills us with joy.
Data-Driven: Analyze results from your past strategies. Without this, there will be no lessons learned.
Analyzing the past methods and techniques used to reach out to customers is essential. For example, Clover allows you to easily track inventory — which can inform you on which products are your best-sellers, and which don’t seem to leave the shelf. Clover Insights also allows you to size up the competition and make important decisions regarding your marketing strategy. Ensure that you’re setting aside time to dive into the data on a quarterly basis, as it could lend some great insight!
As your financial partner, we value the latest technology and marketing strategies that help small businesses remain sustainable in an ever-changing market. Our goal is to anticipate effective trends and provide insight for our community of small business owners! For questions about how we can serve you, give us a call at 512-250-2380.