benefits of automation

The Benefits of Automation

Automation is becoming a necessity for growing businesses. Automation refers to any processes that can be made, scheduled, or recorded automatically. Let’s spend some time looking at the tools you can use to decrease stress as a business owner and improve overall efficiency!

Email Marketing

Email marketing is a tool used to retain loyal customers and reach potential new ones. MailChimp, an email marketing platform, includes marketing automation features that allow you to send the right message to the right people — at the right time! It’s like having a second brain for your business. Email marketing automation helps you stay connected with your audience (and find more people just like them). So, you can eliminate repetitive tasks and focus on other parts of your business!

For example, you can create a “Welcome Message” to trigger anytime someone subscribes to your email list. In addition, MailChimp allows you to send out pre-made emails to any customers who have left the website with items still in their cart. Eliminating the task of manually emailing customers allows you to shift your focus to the more important facets of your business. Such as, creating new service lines or hiring new team members!


Clover is revolutionizing the way merchants process payments and collect customer data. With a Clover point-of-sales system, business owners or managers can easily track inventory, manage employees, and clock-out at the end of the day. Clover’s innovative products keep track of inventory for you, including what’s being sold and what’s not — so you’re not stressing about how much inventory to order and when. Helpful analytics keep track of payment details, date and hour trends, payments per employee, customers, and more! It would continue to generate useful data for your business. “Clover Insights” help you get a handle on your business analytics using data from every transaction. Typically, a business owner would need to make a point to record and interpret this type of data. With Clover, the tracking is automated and reveals easy-to-understand insights that can help boost sales and compare your performance to other direct competitors.


We also help our clients automate an aspect of their business. We provide next day funding, which allows funds to be sent electronically to your bank of choice! For this reason, avoid end-of-day trips to the bank or worrying about funds making it into your account in time to make payroll. With faster access to your own deposits, merchants can pay vendors quicker, purchase inventory, and free up capital to grow their business. Next Day Funding is perfect for brick and mortar and retailers alike.

Benefits include:

  • Merchants receive deposits next business day (excluding Friday, Saturday, and Sunday)
  • Batch transactions for all card types including VISA®, MasterCard®, Discover® and American Express®
  • Improve Cash Flow
  • Faster access to monies to assist with payroll, inventory or unexpected purchases

Saving time can be just as valuable as saving money. Tools like MailChimp, Clover Solutions, and CynergyData Texas can improve operational efficiency and benefit your business. For more information on how CynergyData Texas helps businesses grow, give us a call at 512-250-2380 or contact us here.

customer service

Customer Service & Your Competition

A business-to-business (B2B) company has a specific approach to marketing. However, there are tried and true tactics that apply to every business, no matter the industry. At the end of the day, customer service goes a long way. In fact, it goes beyond a single interaction between a merchant and a buyer. The ongoing relationship, whether between two businesses or a business and its consumer, is what truly sets you apart from your competition. Continue reading

4 methods to reach consumers

4 Methods to Reach Consumers

Creating value for your consumers goes beyond the product you are trying to sell. Aside from the product, what other incentives can you provide for your potential customers? Start by identifying what your small business can offer your community. What can it contribute to help form long-lasting relationships with your customers? These 4 methods provide insight on how to reach more consumers while staying true to your company’s values! Continue reading


Dive into a Blue Ocean with Clover!

Small Business, Big Ocean

Small businesses come and go. But what really differentiates one over another? Getting ahead of competitors is what most businesses aim to achieve. However, the underlying question is — how? Establishing a market advantage over competitors is done by creating a “Blue Ocean” strategy. A Blue Ocean strategy is about identifying how a business separates themselves from their competition! Continue reading

staying protected from credit card fraud

Stay Protected From Credit Card Fraud

While online shopping has revolutionized how we buy everything from groceries to the latest shoes, it requires handing over your vital credit card information with every purchase. Data breaches have become far too common and it’s important to know how to protect yourself in our ever-growing cyber world. Learn more about how to stay protected from credit card fraud with these tips! Continue reading


Businesses Going Cashless

CynergyData Texas has been a merchant service provider for over 20 years and in that time, we’ve seen incredible technological progress in the industry. With payment options such as credit cards, debit cards, and contactless payments now widely available — cash has taken a backseat. So much so that some businesses have decided to stop accepting paper money! We explore the benefits and whether your business should consider going cashless. Continue reading

What A Credit Card Processing Partner Can Do For Your Business

If you’re a small business owner, it can be confusing to know how to navigate credit card processing. The industry is full of surprise fees, aggressive sales tactics, and unfair contracts. Business owners who have never used a credit card processing service before are often taken advantage of and have been linked to unnecessary services and monthly bills larger than anticipated. Taking the steps to properly research a merchant service provider can save frustration and hard-earned bucks! A valuable question to ask yourself is, what is a credit card processing company? Is it useful to my small business? Continue reading

Streamline Your Business With Clover

No matter the size of a company or what industry it’s in, there is always an ongoing goal to increase efficiency and streamline day-to-day operations. Both online service companies and brick-and-mortar small businesses have numerous moving parts to account for, but how their customers will pay for goods and services shouldn’t be one of them. It is our goal at CynergyData Texas to help small businesses’ increase efficiency while removing headaches associated with merchant service providers. Continue reading

4 Ways to Market Your Small Business

Native to the Round Rock community, we serve to meet our customers’ expectations as well as demonstrate social responsibility. In doing so, we must consider the cost of promoting and growing our brand. As a small business, we strive to reach potential clients that will benefit from choosing CynergyData as their credit card processor. We reach new audiences in these four ways. Continue reading