onlinepresence

Tips to Improve Your Online Presence

Having an established online presence is mandatory for businesses looking to grow in today’s marketplace. In 2015, Deloitte Digital found that digital interactions were expected to influence 64 cents of every dollar spent in retail stores by the end of 2015, or $2.2 trillion. Researching a potential purchase has never been easier, and finding a company’s website or Facebook page takes only a few seconds. As a small business owner, you can take advantage of this trend by establishing a web presence that is easy to find, and hard to forget. Continue reading

mobile pay

Mobile Pay for the Service Industry

At Cynergy Data Texas, our services are designed specifically for each of our clients. We don’t take a one-size-fits-all approach because each small business requires their own solutions in order to face their unique challenges. For example, one of the solutions that we offer for Falcon Residential Services, a client in the home remodel industry, is Mobile Pay. Continue reading

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3 Reasons To Avoid Signing A Merchant Services Contract

As a small business owner, you may be tempted to sign a contract with a credit card processing company in order to “lock-in” your agreement for a scheduled amount of time. However, it’s best to avoid signing a contract with a credit card processing company and here’s why: Continue reading

The Year of Giving

2016 Reflections – The Year of Giving

2016 was an important year for everyone at Cynergy Data Texas. While we are pleased with our growing merchant services client list and our fiscal performance, we are especially excited to share our involvement with non-profit organizations in the past year. We were able to contribute over $40,000 to the charities we support. We share this not to boast of our financial success, but to recognize that it would not have been possible without our loyal customers.  Continue reading

credit card processing

Understanding Credit Card Processing Fees

For a small business, choosing a credit card processing company is similar to an individual choosing what credit card to apply for. There is a good amount of research involved in order to feel confident about your decision, particularly regarding the fine print. We wanted to explain the fees associated with credit card processing so that you have the information you need to make a decision that is best for your small business. Continue reading

gift card

Why Gift Cards?

We have recently addressed how business owners can increase sales during the holidays, both in the store and online. There is one more service that we offer that deserves mentioning and can be especially powerful during the holidays. Offering gift cards allows you to reinforce your store name, increase brand awareness, encourage repeat business, and makes Christmas shopping a breeze.  Continue reading

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Holiday Shopping: Why Your Business Needs E-Commerce

At CynergyData Texas, we often talk about why small businesses should consider implementing e-commerce into their business plan. Giving customers the option to shop your store from the comfort of their own home positively impacts sales and introduces your brand to people who don’t live near your storefront. We recently posted a blog describing how to sell your products online, which you can read here. We wanted to dive a bit deeper and take a look at how much online sales are affected by the holiday season. Continue reading