Category Archives: small business

4 methods to reach consumers

4 Methods to Reach Consumers

Creating value for your consumers goes beyond the product you are trying to sell. Aside from the product, what other incentives can you provide for your potential customers? Start by identifying what your small business can offer your community. What can it contribute to help form long-lasting relationships with your customers? These 4 methods provide insight on how to reach more consumers while staying true to your company’s values! Continue reading

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Dive into a Blue Ocean with Clover!

Small Business, Big Ocean

Small businesses come and go. But what really differentiates one over another? Getting ahead of competitors is what most businesses aim to achieve. However, the underlying question is — how? Establishing a market advantage over competitors is done by creating a “Blue Ocean” strategy. A Blue Ocean strategy is about identifying how a business separates themselves from their competition! Continue reading