benefits of automation

The Benefits of Automation

Automation is becoming a necessity for growing businesses. Automation refers to any processes that can be made, scheduled, or recorded automatically. Let’s spend some time looking at the tools you can use to decrease stress as a business owner and improve overall efficiency!

Email Marketing

Email marketing is a tool used to retain loyal customers and reach potential new ones. MailChimp, an email marketing platform, includes marketing automation features that allow you to send the right message to the right people — at the right time! It’s like having a second brain for your business. Email marketing automation helps you stay connected with your audience (and find more people just like them). So, you can eliminate repetitive tasks and focus on other parts of your business!

For example, you can create a “Welcome Message” to trigger anytime someone subscribes to your email list. In addition, MailChimp allows you to send out pre-made emails to any customers who have left the website with items still in their cart. Eliminating the task of manually emailing customers allows you to shift your focus to the more important facets of your business. Such as, creating new service lines or hiring new team members!


Clover is revolutionizing the way merchants process payments and collect customer data. With a Clover point-of-sales system, business owners or managers can easily track inventory, manage employees, and clock-out at the end of the day. Clover’s innovative products keep track of inventory for you, including what’s being sold and what’s not — so you’re not stressing about how much inventory to order and when. Helpful analytics keep track of payment details, date and hour trends, payments per employee, customers, and more! It would continue to generate useful data for your business. “Clover Insights” help you get a handle on your business analytics using data from every transaction. Typically, a business owner would need to make a point to record and interpret this type of data. With Clover, the tracking is automated and reveals easy-to-understand insights that can help boost sales and compare your performance to other direct competitors.


We also help our clients automate an aspect of their business. We provide next day funding, which allows funds to be sent electronically to your bank of choice! For this reason, avoid end-of-day trips to the bank or worrying about funds making it into your account in time to make payroll. With faster access to your own deposits, merchants can pay vendors quicker, purchase inventory, and free up capital to grow their business. Next Day Funding is perfect for brick and mortar and retailers alike.

Benefits include:

  • Merchants receive deposits next business day (excluding Friday, Saturday, and Sunday)
  • Batch transactions for all card types including VISA®, MasterCard®, Discover® and American Express®
  • Improve Cash Flow
  • Faster access to monies to assist with payroll, inventory or unexpected purchases

Saving time can be just as valuable as saving money. Tools like MailChimp, Clover Solutions, and CynergyData Texas can improve operational efficiency and benefit your business. For more information on how CynergyData Texas helps businesses grow, give us a call at 512-250-2380 or contact us here.