A business-to-business (B2B) company has a specific approach to marketing. However, there are tried and true tactics that apply to every business, no matter the industry. At the end of the day, customer service goes a long way. In fact, it goes beyond a single interaction between a merchant and a buyer. The ongoing relationship, whether between two businesses or a business and its consumer, is what truly sets you apart from your competition. Continue reading
Creating value for your consumers goes beyond the product you are trying to sell. Aside from the product, what other incentives can you provide for your potential customers? Start by identifying what your small business can offer your community. What can it contribute to help form long-lasting relationships with your customers? These 4 methods provide insight on how to reach more consumers while staying true to your company’s values! Continue reading
Small Business, Big Ocean
Small businesses come and go. But what really differentiates one over another? Getting ahead of competitors is what most businesses aim to achieve. However, the underlying question is — how? Establishing a market advantage over competitors is done by creating a “Blue Ocean” strategy. A Blue Ocean strategy is about identifying how a business separates themselves from their competition! Continue reading
While online shopping has revolutionized how we buy everything from groceries to the latest shoes, it requires handing over your vital credit card information with every purchase. Data breaches have become far too common and it’s important to know how to protect yourself in our ever-growing cyber world. Learn more about how to stay protected from credit card fraud with these tips! Continue reading
CynergyData Texas has been a merchant service provider for over 20 years and in that time, we’ve seen incredible technological progress in the industry. With payment options such as credit cards, debit cards, and contactless payments now widely available — cash has taken a backseat. So much so that some businesses have decided to stop accepting paper money! We explore the benefits and whether your business should consider going cashless. Continue reading
One of the best things you can do for your small business is to get involved and learn more about the community that you serve. Giving back to the Round Rock community has done more for our business than we ever anticipated. What goes around truly does come around!
Read on to learn more about the benefits of implementing a Corporate Social Responsibility (CSR) program.
If you’re a small business owner, it can be confusing to know how to navigate credit card processing. The industry is full of surprise fees, aggressive sales tactics, and unfair contracts. Business owners who have never used a credit card processing service before are often taken advantage of and have been linked to unnecessary services and monthly bills larger than anticipated. Taking the steps to properly research a merchant service provider can save frustration and hard-earned bucks! A valuable question to ask yourself is, what is a credit card processing company? Is it useful to my small business? Continue reading
No matter the size of a company or what industry it’s in, there is always an ongoing goal to increase efficiency and streamline day-to-day operations. Both online service companies and brick-and-mortar small businesses have numerous moving parts to account for, but how their customers will pay for goods and services shouldn’t be one of them. It is our goal at CynergyData Texas to help small businesses’ increase efficiency while removing headaches associated with merchant service providers. Continue reading
Native to the Round Rock community, we serve to meet our customers’ expectations as well as demonstrate social responsibility. In doing so, we must consider the cost of promoting and growing our brand. As a small business, we strive to reach potential clients that will benefit from choosing CynergyData as their credit card processor. We reach new audiences in these four ways. Continue reading